Niels is responsible for the commercial strategy and development of Fastned. Together with his team he takes care of all communication via the website and (social) media, PR, investor relations, pricing and sales. Prior to this Niels took the lead in the IPO of Fastned and he is still in charge of financing via this route. All combined these activities accumulate in the acquisition of new customers and new investors. Before joining Fastned in 2013, Niels was founder of 'de Windcentrale' and GreenSeat (Climate Neutral Group). He started his career with various marketing roles at Unilever.